It simply reports all links pointing to the website. However, it’s important to point out that the links report does not represent links that are helping the site rank. Search Console offers a list of all links pointing to the website. It’s always a good idea to review the low-performing keywords because some of them may be quick wins that, when the issue is addressed, can result in significantly increased traffic. Some of those queries display low quantities of traffic because they are rare, what is known as long-tail traffic.īut, others are search queries that result from webpages that could need improvement, perhaps it could be in need of more internal links, or it could be a sign that the keyword phrase deserves its own webpage. Of particular interest are the low-performing queries. The queries report shows the top 1,000 search queries that resulted in traffic. The keywords are displayed in the Queries as one of the dimensions of the Performance Report (as noted above). The clicks and impressions can be sorted in descending or ascending order. Dates: The dates tab organizes the clicks and impressions by date. Web Light results are results that are optimized for very slow devices.Ħ.
#GOOGLE SEARCH INSIGHTS PLUS#
It also tells if Google displayed the site using Web Light results and video results, plus the associated clicks and impressions data. Search Appearance: This shows the different kinds of rich results that the site was displayed in. Devices: Shows the top devices, segmented into mobile, desktop, and tablet.ĥ. Countries: Top countries (plus clicks and impressions).Ĥ. Pages: Shows the top-performing web pages (plus clicks and impressions).ģ. Queries: Shows the top search queries and the number of clicks and impressions associated with each keyword phrase.Ģ. Scrolling down to the second part of the Performance page reveals several of what’s called Dimensions of a website’s performance data.ġ. It’s like a mirror that reflects back how well or poorly the site is doing. The big takeaway about the Performance Report is that it is a starting point for quickly understanding website performance in search.
All four metrics (Impressions, Clicks, Average CTR, and Average Position), when viewed together, present a meaningful overview of how the website is performing.
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